How to support a charity without breaking the bank.

Hi everyone, I’m Laura Forbes, Income Generation Manager at Willow Burn Hospice. As part of the Income Generation Team I mainly focus on Corporate Fundraising and I want to dispel a few myths about what this actually means! When I use the term “Corporate Fundraising” people instantly think that refers to multi million pound businesses donating hundreds of thousands of pounds to charity. Not every business I work with is a multi-million pound company and I hear the phrase “I can’t afford to support a charity” or “my business isn’t big enough to support a charity” on a regular basis. However Willow Burn Hospice is proud to say that some of our biggest supporters are small to medium businesses who we have built a relationship with and we work together in all sorts of different ways.

If it’s not all about money, what else can we do together?

Could you spare a few hours to share your skills with us? For example we have an in house marketing team, so could you give us a marketing masterclass leading up to a big event? Sharing knowledge can be invaluable to us and we can promote your business in return as well as supporting your CSR policy.

Could you spare a few hours to work in one of our shops? We rely heavily on volunteers to support us and in 2016 our volunteers donated 13,600 hours of their time saving us over £98,000!

Could you provide a raffle prize? These are just a few ways you can support Willow Burn and believe me there are many more!

In terms of fundraising, could you host a coffee morning? Nicola and Jen from Digital Sparkles hosted a coffee morning for Willow Burn recently and raised over £250! On the day everyone tweeted and showed their support helping raise everyone’s profile!

Could you challenge your staff to turn £5 into £50 for Willow Burn? Run a staff incentive and have fun seeing who comes up with the most creative way to raise funds!

Could you take part in an event? With a full range of events from runs to party nights, we have something to suit everyone!

All of these seemingly small things all add up and they really do make a difference to Willow Burn and the people we care for.

So if this has inspired to you do something for Willow Burn, give me a call, we can have a coffee and see where we go from there.


Laura Forbes

Income Generation Manager

Willow Burn Hospice

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